Natural Cosmetics is the embodiment of the vision of John and Jane Smiths, who founded the company in 1995 in Los angeles, CA, with one soap series. Early on, they saw the connection between wellness and beauty, plant fragrances and the potential for a profitable business that was also committed to social and environmental responsibility. At the heart of our company is its environmental mission—and a desire to set a business standard in environmental sustainability.

Our mission at Natural Cosmetics is to care for the world we live in, from the products we make to the ways in which we give back to society. We strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Our company ensures integrity and quality by using organically grown flowers and plants wherever possible and building relationships with indigenous people who are in alignment with our philosophy.